About us

About us

I am Jose Gutierrez,
founder of T'estimu and I am passionate about the world of men's cosmetics, accessories and fashion accessories for men.

I was born in a small town in the Axarquia Malagueña called Almáchar.
When I was 14 years old, my parents emigrated to Barcelona, ​​leaving their lands that had cost them so much sacrifice to buy like so many others.

At the age of 14, it is not easy to change my place of residence, change schools and friends, but that helped me become strong and grow with concerns that have helped me throughout my life.

I studied cooking and became a good cook (at least that's what my family and friends say 😉), I worked in the kitchen for 15 years and then for reasons of not being able to enjoy my daughters (then small) I changed professions and we created a company rental of tourist apartments in Tossa de Mar, a town on the Costa Brava.

But he had a dream!

A dream that kept haunting my head for years, that dream was T'estimu.

A project born out of necessity

T'Estimu was born to cover an almost non-existent market need, which is none other than male cosmetics.

Products that were not easy to find of acceptable quality for men's skin. Maybe it can ring a bell! I have to use my wife's cream because I can't find a facial cream for men that I like, because that was the problem I had day after day.

And these were the principles that grew in me for years, until my dreams became a reality.


After several months of researching and looking for manufacturers of male cosmetics, I found a small manufacturer, almost artisanal, that manufactured a very complete collection of cosmetics for men and also natural, made with natural ingredients and without testing it on animals (that's where my interest was also born expanding my catalog with men's fashion accessories, but it had to be natural and organic products), which made me doubly excited.

After trying the cosmetics personally for two months (I am still using them to this day), I decided to start my adventure.

Where does my brand name come from?

Actually T'estimu comes from the Catalan word "T'estimo" (I love you), although as I have said before I am from a town in Axarquia Malaga, but I live in Barcelona and I think this is a nice brand word for my store of cosmetics and fashion accessories for men. Because there is nothing more beautiful than loving someone and why not, loving yourself.

Who are T'estimu products for?

For you, who are a person who is aware of the maintenance of your skin.

For you, who feel the need to keep your skin hydrated and clean.

For you, who put what is natural and respect for the environment before the product without scruples with nature.

For you, who prefer GOTS-certified organic cotton clothing to synthetic fibers.

For you, who like to dress well and feel handsome.

For you, because you are a person who loves and pampers you, that is why you are unique and everything at T'estimu is for you.

To this day I still don't know if T'estimu is a hobby or a company, or maybe a feeling?